Thursday, August 25, 2011

Week 4

Design Writing
_______ Misfit by Hella Jongerius



Jongerius revives the idealism of the Arts and Crafts movement which followed the industrial revolutiom. She believes in the dignity of the crafts person and tries to introduce a personal element to the industrially manufactured object. Her strong opinions (like Li Edelkoort) influence designers today. She likes to work with firms who have a handcrafted elements to their production process. This is her reaction to the current perception of "commodity fetishism". The value of handicrafts lies primarily in the impossibility of producing perfect products. The function of design, for Jongerius is not just about use. The function of design lies mainly in it's communicative strength, in the story that goes beyond basic functionality and is at times at odds with it.



An example is the "Soft Urn" by Jongerius. Alot of her work juxtaposes the old and new, craft and industry, high tech and low tech. The "Soft Urn" has a function of being an urn but the typical perception of an urn is challenged when people touch this item, the urn is made of a soft rubber and is smooth and soft to the touch, not the traditional hard and rough surface we associate with them. The communicative strength goes beyond the functionality of the item, almost at odds with it.

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Jenny Holzer


an american conceptual artist, known for her large scale public displays, that is her billboards, projections on buildings as well as illuminated electronic displays at exhibitions. Her works often speak of issues in society that are not spoke of as much as they should because of the weight of the subject. Things such as violence, oppression, sexuality, feminism, power, war and death. "Holzer's strives to enlighten the public, bringing forth a thought in silence that was meant to remain hidden". - http://en.wikipedia.org/wiki/Jenny_Holzer



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Adbusters   
http://www.adbusters.org/


http://www.realfuture.org/wordpress/?p=372
http://kc-hardingham1013-cts.blogspot.com/


Is a not-for-profit, anti-consumerist organisation founded in 1989 in Canada. The Foundation describes itself as, "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age." The magazine is seen all over the world, challenging consumerism with striking and shocking covers and material. It is one of the best known activist magazine and the foundry have launched many campaigns. Including 'Buy Nothing Day' and 'TV Turnoff Week', they are also well-known for their "subvertisements" that are scattered through advertisements. 
The magazine brings into light issues that almost always concerns everyone in society, they confront the reader with hard honest truths and challenge the readers outlook on the issues. 

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